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Family Owned For 20 Years

The Clay Cooley Automotive Group story started in Dallas. When Clay was growing up, his father moved the family from Dallas to Lubbock. There, at age 14, Cooley began working part-time for a supermarket chain. After high school, he returned to North Texas to work for a new Alpha Beta store in Plano. But soon, “I figured out that I was in a big city—there had to be more to it,” Cooley says. “So I started selling cars.”

Starting in the mid-1980s Clay worked for a few local dealerships where he focused on preowned sales. After marrying his wife, Lisa, Clay began working at a dealership owned by Gary McKinney and Glenn Polk. This is where Clay really began to excel by making sure customers had a great buying experience.

After nine years at the Dallas dealership—first as preowned manager, then as general sales manager—Clay was encouraged by his wife to go into business for himself. Clay started a modest preowned dealership in 1998 in the heart of DFW at Trinity Mills Road and Interstate 35E.

His success there can be contributed his continuous drive to make sure the customer had a great buying experience. Through those efforts he was able to purchase his first new-car dealership (Isuzu, in 2001) and then to others: Daewoo, Hyundai, Buick-GMC. Over the years Clay has worked tremendously hard to build the Clay Cooley Automotive Group, which now include Nissan, Chevrolet, Mitsubishi, Kia, and Chrysler/Jeep/Dodge/Ram, Volkswagen, and Hyundai.

Now the Clay Cooley Automotive group has become one of DFW’s premier auto groups by a continued focus on making the customer buying experience a seamless and backed by their Family Guarantee Program.

Clay Cooley Auto Group
“Shop me first, Shop me last – Either way, Come see Clay!”

The “Clay Cooley Auto Group Family Guarantee”  is the guarantee that guides our actions and unifies us in outstanding service and results for all. It defines our philosophy towards our family of customers, team members, community, and the manufacturers we represent.